In this article, I'll take a close look at 10 Instagram contest examples and critique them. I'll go over what they do well, what they could improve, and what exactly you should take away from each of them. Running an Instagram contest is one of the best ways to generate engagement and drive sales through Instagram. Wishpond's Instagram contest builder features dozens of templates that that make creating an Instagram contest simple.
First, the contest is wholly thematic - it's an avocado-themed contest run by an avocado-centric brand. Keeping your contest on-brand helps to establish your brand identity, especially with contest entrants who are seeing your brand for the first time. Next, Love One Today has used a contest platform like Wishpond to build their contest. This makes it super easy for entrants to enter, without the need to visit an external page or fill out a form.
I also love that they've chosen to have over 20 prizes - the contest feels winnable, unlike some that have a single grand prize and hundreds or even thousands of entrants. Finally, they've done an amazing job with the premise of their contest.
Getting people to submit pictures of recipes incorporating avocados is a great way to build their library of user-generated content. It's content that can be repurposed and posted again to flesh out their social media content calendar. Oris is a perfect example of the fact that almost any company can run a contest and find success with it. Like the previous contest, Oris has built their Instagram hashtag contest using a contest app - this saves them tons of time and allows them to pull all of their entrants' photos into a single gallery.
Like Oris did with their video, your business can use alternate forms of media to engage page visitors. Videos, in particular, are awesome because they require little effort from the people watching it, and can explain in seconds or minutes what might take pages of copy to do.
Finally, they're promoting a product. It's likely Oris put together a series of marketing emails for entrants to market their Movember watch and other products. When it comes down to it, the goal of your contest is to drive a positive ROI. Tying your contest to a the promotion of a product ensures you'll be able to maximize the number of entrants you convert. People tend to think of contests as a marketing solution for product-oriented rather than service-oriented businesses - Pink Lime shows this isn't necessarily true.
Even if you're a local service-oriented business, you can generate a ton of engaged leads with a contest. Adding bonus actions to your contest in exchange for additional entries is an awesome way to meet your other goals, whether they're to increase social media engagement, grow your following, or get more subscribers for your email list.
Finally, think about adding some form of credibility to your page to increase its conversion rate. Having Pink Lime's Google review score on their page shows page visitors they can be trusted. Adding testimonials, reviews, Yelp scores, or other forms of social proof can help establish legitimacy for your business. Wishpond's Instagram contest app makes it simple to create contests and giveaways for your Instagram account.
Sign up free to get started. Create a contest theme that's engaging and exciting. I love that Valdo chose such a creative theme for their contest - it helps filter out uninterested leads and makes for awesome user-generated content in the future. Though they might've gone overboard, this contest shows the importance of an appealing prize.
Choose a prize that you know will appeal to your target market and you'll have a much easier time converting people who visit your page. Adding voting to your contest is great because it helps your contest spread organically. Friends and family of entrants who vote might be compelled to enter themselves.
Simplicity can be the key to success. Making your page as simple as possible makes it easier for your visitors to understand how they can enter your contest, increasing your conversion rate. Running a recurring giveaway is an awesome way to keep people coming. This allows you to consistently generate leads and entrants for as long as your contest is running - if it's profitable, you can literally have a recurring contest that runs forever.
Make sure to get your entrants to tag their friends on your Instagram contest. Promote environmental awareness , conservation and social responsibility   . Julia Morley . Paula Shugart . Akemi Shimomura .
Lorraine Schuck Ramon Monzon . Miss World Limited . IMG Endeavor . International Cultural Association . Carousel Productions . Argentina [ citation needed ] Australia [ citation needed ] Finland [ citation needed ] France [ citation needed ] Germany [ citation needed ] Greece [ citation needed ] India [ citation needed ] Mexico [ citation needed ] Netherlands [ citation needed ] Spain [ citation needed ]. Retrieved The Wall Street Journal. Standard Digital News.
Vietnam Express. Archived from the original on The Jakarta Post. Channel NewsAsia. China Daily. Retrieved 19 December South China Morning Post. The Chosun Ilbo. Latin Times. Retrieved 4 February Here's why". NBC News.
Agencia EFE via 20 minutos in Spanish. Retrieved 26 May Latina Lista. Retrieved 8 April International Business Times. Standard Media. Retrieved 26 April BBC News. Retrieved 10 November Retrieved 31 December Retrieved 3 May Xinhua News Agency. Retrieved 30 December Retrieved 14 December Associated Press. Philippine Daily Inquirer. Agence France-Presse. GMA News Online. Retrieved 29 January Retrieved 24 May Archived from the original on 15 February Asian Journal.
Retrieved 9 January The Washington Post. Retrieved 2 February Archived from the original on 5 March The New Daily. India Today. Fox News. The New York Times. The Hartford Courant. Retrieved 16 November The China Post. The Japan Times. Retrieved 26 October Digital Journal. Retrieved 27 January BT Media Inc. Quartz publication. Goldman Sachs. Retrieved 12 April Archived from the original on 24 December Retrieved 14 May Retrieved 20 April Allan 16 December Miss International.
New York Times. Retrieved 3 February Daily Mirror. News 24 Uganda. Open Jurist. New York Post. The Seoul Times. The Sowetan. Former Miss South Africa winners". Retrieved 28 December IBT Media Inc. The Diplomat. December Retrieved January 13, The Inquirer Company. Retrieved 27 November The Philippine Star. GMA Network company. Daily Tribune Philippines.
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Who is the only French woman to have been elected Miss World? Vanguard Nigeria. Jamaica Observer. Inquirer Lifestyle. She did". El Universal in Spanish. One India. The Hindu. The Telegraph. El Universo in Spanish. Deccan Chronicle. Retrieved 21 December Globe and Mail.
Toronto, Canada. RPP in Spanish. Nothing at all". Philippine Canadian Inquirer. El Nuevo Dia in Spanish. Deccan Herald. Los Angeles Times. Wall Street Journal. ABC News. Tokyo Times. Retrieved 15 January The Hollywood Reporter.
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