The final whistle blew to confirm a victory for Argentina and a huge payday for Grant, who decided to celebrate with a night out. One lucky punter thought that he had scooped a considerable amount of money, just in time to travel to the European Championships. Riain Davey, a year-old sports fan from Belfast, Northern Ireland, was a regular bettor with bookmaker BoyleSports. While he was unable to travel to France to attend the tournament, he still planned to make the most of the occasion, as he decided to place a small wager on the outcome of the opening round of fixtures - Poland vs Northern Ireland, Croatia vs Turkey and Germany vs Ukraine.
Davey thought nothing more of the wager, until his predictions slowly started to come true. Recognising it was likely an error, Jones asked the cashier, who, to his surprise, confirmed that the odds were correct. This is particularly true when placing accumulator bets, in which the punter needs multiple results to go their way in order to win.
While most accumulators bettors almost always prove to be unlucky, Jamie Ross, 34, was particularly unlucky. Despite playing it safe, betting on the big teams to produce results, it was still an unlikely feat. Upon returning to the Bet website where he had placed the wager, Ross was met by a message confirming that the website had ceased operation, after its license was suspended by the Gambling Commission, resulting in all previous bets being voided.
Upon hearing the news, Ross vowed to sue to bookmaker to recover his winnings. The veteran punter took a real gamble back in September , when he travelled to the Tollcross, Glasgow branch of the popular bookmaker to place what seemed at the time to be an almost impossible wager. The club remained unbeaten and seemed much more likely to be involved in the title race, rather than a relegation scrap, at the end of the season.
Determined to avoid an eventual voided bet, Kinloch urged the cashier to get in touch with head office twice, while he also listened to the call over loudspeaker to ensure that the information was correct. Just like any other week, George Garan, a Royal Mail postman, had made his way to the William Hill shop in Strutton Hill, London, to play an unlikely accumulator, just like so many across the country, in the hopes that they will strike it lucky.
However, as the day went on and the results rolled in, the lucky punter edged ever closer to a huge payout, equivalent to approximately 15 years worth of pay for the average postie. Garan was overjoyed when the final result came in, confirming the life-changing sum of money, which would have put him fourth on the list of biggest ever football accumulator wins. Garan visited the same store the following day to claim his winnings, only to be told that he had been given the wrong odds on his bet, with five of the six bets listing the odds for the wrong side.
The teenage barman prepared for the weekend by placing a huge team accumulator. Donnellan placed the bet, before putting it to the back of his mind. However, as he sat in the pub on the Sunday afternoon, he soon realised that he required just three more results to scoop the huge sum - Atletico Madrid to beat Real Betis, Stoke to beat Aston Villa and Juventus to beat Catania.
Its rewards scheme for customers is the best on the market, so if you are looking for a long-term bookmaker, Paddy Power is the one for you. If you are looking to bet on horse racing and are an avid fan of the races, then the Tote is for you. Ladbrokes is well known in the UK through its high-street shops and adverts but their online presence also holds up well to the competition. A competitive special offer along with some great free-to-play games makes the Ladbrokes experience highly enjoyable.
A bookmaker that definitely should be considered by all bettors is SportNation, which has shown itself to be a great alternative to more well-known high-street names. Its welcome offer is on the lower end of the scale in terms of free bets compared with some rivals, but the SportNation Rewards system more than makes up for it, with free bets or withdrawable cash up for grabs every week. Betway has become one of the biggest brands in the UK, helped by its welcome offer and free bets as part of its loyalty scheme.
It has a great website and app for sports betting, with competitive odds for a number of events and sports. Coral has improved its website and app over recent years and is now up there with the best within the internet gambling space. Its in-play betting feature sets it apart as one of the best on the market with its dedicated free-to-watch live streaming service showing more than 2, events a week, while it has many additional promotions on top of its appreciable sign-up offer. A brand with heritage, William Hill is one of the best on the market and has been for a number of years, having built a website and app that is very popular.
Every market is easy to find, while its horse racing section is one of the best on the market when looking at the major events and festivals over the year. Betfred has been one of the most popular betting sites on the market for a number of years, with customers recognising them from numerous sponsorship deals at races and in football. They have a solid reputation as a destination for football betting and enhanced odds, as well as having a great welcome offer for new customers.
BetVictor has been in the industry since and continues to be a pioneer with its online offering. It is one of the most trustworthy bookmakers on the internet and has a record of great customer service. The sportsbook is extensive and rivals many competitors while the experience for desktop and mobile make it a perfect online bookmaker for any bettors, with the price boosts one of its selling points.
Betfair has more than just an incredibly vast sportsbook. It also offers the best betting exchange on the market. The exchange and sportsbook are both easy to use and they have a number of offers for existing customers once signed up.
The new customer offer for its sportsbook is also one of the best on the market at the moment. BoyleSports has been an underrated sportsbook among bettors over the years but recently it has really started to up its game. Its welcome offer is satisfactory and the BoyleSports sportsbook offers a select amount of sports and markets that anyone who wants to bet on a regular basis would want.
Grosvenor is known for its high-street casinos but its sportsbook has often flown under the radar, having a unique sign-up offer that sets it apart. The interface is well thought-out and simple and the easy deposit and withdrawal are pluses, but it may be a betting site more suited to a casual player, or someone who wants to also play on the Grosvenor casino.
It has plenty of sports markets to choose from on nicely laid-out website and mobile versions, and also has a live-streaming platform that helps when betting in-play. The site is not as good as well-rounded of the more established UK bookies and the wagering requirements on its welcome offer should be looked at before signing up, but if you like football then all the markets are there for you.
Spreadex is the second bookmaker on our list that offers a sportsbook and exchange, both of which are very good for new customers. The layout makes it clear when you are on the sportsbook or exchange, and the website is well laid out to make it clear what events are in-play, popular upcoming events and the more niche markets. The welcome offer also means a good amount of free bets are available, but you must remember that your losses can exceed the deposit.
Mansion Bet is well known among football fans after sponsoring a number of Premier League clubs, and the company is certainly on its way to being in the top flight of online bookmakers. The welcome offer is generous enough and the Mansion Bet price boosts are a great way for customers to get extra value.
Matchbook is a well-rounded betting exchange which allows punters to bet against each other rather than a bookie. The welcome offer is good and will help those unfamiliar with betting exchanges to get used to their platform, with all the big football and horse races, as well as more niche sports, well covered.
Play are another bookmaker which a lot of bettors may be unaware of but are great for those looking for a solid welcome offer, a great selection of sports and satisfactory odds. You can bet on everything from football and horse racing, to floorball and futsal on their easy-to-use website and app. There are numerous options when looking for the best betting sites in the UK with the industry well known for giving punters incredible choice.
The downside is that customers can often get lost in how many UK online bookmakers there are and need help in sifting through to find the best out there. We have signed up, deposited and bet with every bookmaker on our list to ensure we are well placed to advise you on the best betting sites in the UK. These include important factors such as wagering requirements, how long your free bets are valid for and how long it takes for them to be rewarded.
Wagering requirements can often catch out even the most experienced bettors, and our best betting sites all have easy-to-understand wagering requirements to trigger the free bet, such as bet and Betfair. There can also be wagering requirements on withdrawal, although the vast majority on our list do not have any. Usually, bookmakers will give you seven days to use your free bets once they have been awarded to your account, but this can differ with some bookies.
Free bets are usually given to you instantly after making either a qualifying deposit or qualifying bet. However, some are paid out after your qualifying bet is settled. The user experience on any top betting site starts with the sign-up process.
A simple and easy way to enter your details and get set up with an account is integral to being one of the best betting sites as it will give you a good idea on how the rest of the website will function and whether it will be a good experience for you. The main reason for people to sign up to a betting site is to place their bets on the sports of their choice, so we look at the variety of betting markets each bookie provides. All of our bookmakers offer markets on the major sports that the majority of users will be looking for, including football, horse racing, golf, tennis and boxing.
Some bookmakers will have their free bets clubs such as Betway. You qualify for the bet club by betting a required sum each week with the bookie to receive free bets each week. These games have varying levels of difficulty and prize money. Money-back specials, where you place a bet and get your money back in free bets if it loses, early payouts and odds boosts are all promotions bookmakers will have on our list, such as Paddy Power, Betfred and BetVictor. Best odds guaranteed is one that a lot of punters, especially in horse racing, will be looking for and the majority of the bookmakers on our list provide this.
Bookmakers will have their own deposit and withdrawal systems and we judge the best on a number of criteria. We are looking for the online betting sites with the lowest deposits which can be done the quickest and with the most varied payment methods, including eWallets and PayPal.
Bookmakers also need to have the simplest way for punters to be able to withdraw their money. The variables here include how long you have to wait for your withdrawal to reach your account, which is usually five working days, and who has the lowest withdrawal amount. Most punters now bet via their mobiles so we take into account how each online betting site runs on phones and tablets. The app and website must both be clearly laid out, easy to navigate and should not have any complicated features that slow down the user journey, with bet the best in our opinion.
Navigation to each market should be simple and each function, such as cash out, should be clear for the user to see. This will also include live streaming of sports, with a lot of bookmakers offering the service but with different requirements. Some ask you to place a minimum bet on the event while some may be free to stream, with all our betting sites above having some form of live streaming.
A legitimate worry for anyone looking for an online betting site will be how regulated the site is, which is why every bookmaker on our list is licensed by the UK Gambling Commission. We have also personally looked at and bet with all of the operators you see on our website, as we ensure they are the safest for users to bet with. Some are also commissioned by gambling commissions around the world, and we have the significant terms and conditions below each of the operators, and you can read the full terms and conditions on their individual sign-up pages once you click through.
Different players will want different things when looking for an online betting site, and you should take into account all of the above points when making your selections. You should be aware that you are not limited to having just one online bookmaker account, and if more than one online betting site ticks the boxes for you, then you can use both of them.
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Whether you are operating a standalone sportsbook, or work in partnership with third party price and data suppliers, your firm needs well trained staff to operate in the increasingly sophisticated and competitive betting market. Whilst technology has brought many benefits and substantial change to the sports betting business, it has sometimes come at the cost of proper training and development to its staff.
If your employees are compiling prices, operating in-play models or managing b2b services, they need to understand the product they are dealing with. Technology is only as good as the people who are using it, so make sure your staff understand the essential skills of the sports betting trader. I can deliver training for all levels of staff that contribute to your sportsbook service. This includes:. I can provide bespoke services that align with your current working practices. Sports betting training offers many benefits to both your staff as individuals and your bookmakers as a whole:.
Due to popular demand, I have developed some of my most popular lectures into online training courses that can be purchased below. Purchase of an individual license entitles the user to lifetime access to all the videos and materials associated with the course. For commercial enquiries and multiple licenses, please get in touch using the contact form.
Topics include bookmaking principles, combinatorics, important probability distributions, simulation and Excel usage. Ideal for football odds compilers who want to learn how to make robust prices for soccer matches. Topics include Goal expectation, Maher model, xG, Goalscorer markets, Corners, bookings, long term markets simulation.
Use statistical modelling techniques to find robust odds for volleyball matches. Lessons include simulation of pre-match markets and using an automated ELO model to update team strengths. More recently, I was the co-architect of the ground-breaking Postgraduate Certificate in Sports Pricing and Trading in association with the University of Salford and have implemented several bespoke internal training schemes for Sporting Solutions.
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